The sanctioned remuneration is Rs. 25,500 - 29,200 (Level-4) under the 7th Central Pay Commission framework, accompanied by standard Central/State allowances including Dearness Allowance (DA), House Rent Allowance (HRA), and National Pension System (NPS) benefits.
What is the official application deadline?
The confirmed deadline for online application registration and fee settlement is 2026-05-24. Candidates are urged to finalize submissions in advance of the deadline.
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All official notifications and gazetted circulars are published directly on the verified sovereign domain aicte.gov.in. Always cross-check notice references against primary government bulletins.
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Step 1: Vendors must register active Class III Digital Signature Certificates (DSC) on the GeM portal and complete mandatory OEM and profile authentication before accessing the bid document.
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Step 2: Prospective bidders shall submit written queries within the stipulated timeline prior to hosting the mandatory pre-bid clarification meeting with the AICTE procurement committee.
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Step 3: Bidders must upload a comprehensive Two-Cover bid comprising technical credentials in Cover 1 and the itemized commercial Bill of Quantities (BoQ) in Cover 2.
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Step 4: Following technical evaluation, the portal will automatically open the financial bids (BoQ) for technically qualified vendors to determine the lowest evaluated L1 bidder.
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Step 5: The AICTE Authority issues the formal Letter of Award (LoA) to the L1 vendor, who must execute the contract agreement and submit the PBG within the stipulated timeframe.
Technical Qualification Matrix & Due Diligence Standards
Bidders participating in Instagram must satisfy the multi-tiered technical, financial, and statutory qualifying covenants detailed below:
Evaluation Benchmark
Mandated Technical & Financial Covenant
Annual Turnover Criteria
The bidder must possess a minimum average annual financial turnover of 30 percent of the estimated contract value over the last three consecutive financial years, supported by audited balance sheets.
Similar Project Execution Experience
The bidder must have successfully executed similar social media management or digital marketing campaigns for Central or State Government bodies, autonomous institutions, or premier educational councils during the last seven years.
Statutory Licenses and Compliance
Bidders must possess mandatory valid registrations including GSTIN, PAN, EPF, ESI, and applicable labor licenses, demonstrating full compliance with statutory laws of India.
MSME and Startup Exemptions
In accordance with Rule 170 of GFR 2017 and the Public Procurement Policy for Micro and Small Enterprises, registered MSMEs and recognized Startups are exempt from EMD and prior turnover criteria, subject to submission of valid certificates.
The procurement for Instagram-based social media management and digital outreach services by AICTE Authority demands rigorous commercial structuring under GFR 2017 and GeM 4.0 guidelines. The estimated contract valuation is set at INR 50,00,000 for an initial term of one year, requiring an Earnest Money Deposit (EMD) of 2 percent (INR 1,00,000) submitted via Demand Draft or Bank Guarantee. Successful bidders must furnish a Performance Bank Guarantee (PBG) ranging from 3 to 5 percent of the total contract value within 15 days of receiving the Letter of Award. The tender document fee is waived given the GeM portal hosting. To mitigate project delays, the contract incorporates a stringent Liquidated Damages (LD) clause stipulating a deduction of 0.5 percent of the undelivered milestone value per week of delay, capped at a maximum of 10 percent of the total contract value.
General Conditions of Contract (GCC) & Integrity Compliance
All contractual disputes arising from the execution of the Instagram services contract shall be resolved through binding arbitration in accordance with the Indian Arbitration and Conciliation Act, 1996, with the venue of arbitration located in New Delhi. Payments will be processed through structured milestone billing based on verified delivery of monthly deliverables and analytics reports. A Defect Liability Period (DLP) of 90 days post-completion applies to rectify any discrepancies in digital campaigns or content. Furthermore, an Integrity Pact shall be executed to ensure absolute transparency, prohibiting corrupt practices throughout the procurement and operational lifecycle.
Procurement & Bidding FAQs — Instagram
Are Joint Ventures or Consortiums eligible to bid for this Instagram procurement tender?
No, Joint Ventures and Consortiums are strictly not permitted to bid. Only single, registered corporate entities or proprietary firms meeting the pre-qualification criteria may participate.
What is the acceptable format and validity period for the EMD Bank Guarantee?
The EMD Bank Guarantee must be issued by a scheduled commercial bank in India in favor of Member Secretary, AICTE, and must remain valid for a period of 45 days beyond the final bid validity period.
What is the mandatory bid validity period for this tender?
The submitted bids must remain valid and open for acceptance by the AICTE Authority for a minimum period of 180 days from the last date of bid submission.
Does the contract include a Price Variation Clause (PVC) for inflation or media cost hikes?
No, the contract is based on a fixed-price model. Rates quoted in the financial BoQ shall remain firm and fixed throughout the currency of the contract without any escalation.
What is the minimum technical qualifying score required to open the financial BoQ?
Bidders must secure a minimum technical score of 70 marks out of a total of 100 marks during the technical evaluation conducted by the AICTE committee to qualify for financial opening.
Can the procuring entity extend the contract beyond the initial one-year term?
Yes, AICTE reserves the right to extend the contract for an additional period of up to one year on the same terms, conditions, and rates, subject to satisfactory performance of the vendor.