The sanctioned remuneration is Level-1 (₹18,000 - ₹56,900) under the 7th Central Pay Commission framework, accompanied by standard Central/State allowances including Dearness Allowance (DA), House Rent Allowance (HRA), and National Pension System (NPS) benefits.
What is the official application deadline?
The confirmed deadline for online application registration and fee settlement is 2026-08-14. Candidates are urged to finalize submissions in advance of the deadline.
How to verify authentic notification circulars from CWPRS Authority?
All official notifications and gazetted circulars are published directly on the verified sovereign domain cwprs.gov.in. Always cross-check notice references against primary government bulletins.
Explore verified public authorities and related career tracks across the national network:
Register the procuring entity on the GeM portal or CPPP using a valid Digital Signature Certificate (DSC) to initiate the tender creation and publish the Notice Inviting Tender (NIT).
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Conduct a mandatory pre-bid clarification meeting to address technical queries, scope ambiguities, and eligibility concerns from prospective bidders, subsequently issuing formal corrigenda if necessary to ensure transparency and fair competition.
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Bidders must submit a two-cover system comprising a technical bid with credentials and a separate commercial BoQ, ensuring all mandatory documents are uploaded before the specified deadline on the portal.
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The technical committee evaluates the bids for eligibility; qualified bidders proceed to the commercial BoQ opening, where the L1 bidder is identified based on the lowest evaluated price quote.
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Post-financial evaluation and internal approvals, the CWPRS Authority issues the formal Letter of Award (LoA) to the successful bidder, initiating the contract signing and subsequent mobilization of marketing services.
Technical Qualification Matrix & Due Diligence Standards
Bidders participating in Marketing must satisfy the multi-tiered technical, financial, and statutory qualifying covenants detailed below:
Evaluation Benchmark
Mandated Technical & Financial Covenant
Statutory Benchmark
The bidder must demonstrate an average annual financial turnover of at least 30% of the estimated contract value during the last three consecutive financial years, supported by audited balance sheets.
Statutory Benchmark
The bidder must have successfully executed similar marketing projects for government or public sector undertakings, providing at least three work orders or completion certificates as proof of relevant experience.
Statutory Benchmark
Mandatory submission of valid GSTIN, PAN, EPF registration, ESI registration, and a valid Labor License under the Contract Labour (Regulation and Abolition) Act, 1970, is required for compliance.
Statutory Benchmark
MSMEs and Startups are eligible for exemption from EMD and prior turnover/experience requirements under Rule 170 of GFR 2017 and the Public Procurement Policy for MSEs, subject to valid registration.
For the CWPRS marketing contract, valuation must be derived from a realistic Market Survey and detailed Cost Estimate. An EMD of 2% of the estimated value is mandatory to ensure bidder seriousness, though MSMEs are exempt per GFR 2017 Rule 170. A Performance Bank Guarantee (PBG) of 3-5% of the contract value is required from the successful bidder to secure performance obligations. Tender document fees are generally waived on GeM/CPPP. The contract must incorporate a Liquidated Damages (LD) clause, stipulating a deduction of 0.5% of the contract value per week of delay, capped at 10% of the total contract value. These parameters ensure financial discipline and protect the public exchequer against non-performance or delays, aligning with the General Financial Rules 2017 framework for service procurement.
General Conditions of Contract (GCC) & Integrity Compliance
The contract shall be governed by the General Conditions of Contract (GCC) of the CWPRS Authority. Disputes arising shall be settled through arbitration under the Indian Arbitration and Conciliation Act, 1996, with the venue in Pune. Payments are linked to defined milestones based on deliverables. A Defect Liability Period (DLP) of six months applies to ensure service quality. For high-value contracts, an Integrity Pact is mandatory to maintain transparency and prevent corruption, requiring the appointment of an Independent External Monitor (IEM) to oversee the procurement process and ensure adherence to ethical standards throughout the contract lifecycle.
Procurement & Bidding FAQs — Marketing
Are Joint Ventures (JV) permitted to bid for this marketing contract?
Unless explicitly stated in the NIT, JVs are generally discouraged for service contracts to ensure single-point accountability, though consortiums may be allowed if specific criteria are met.
What is the prescribed format for the EMD Bank Guarantee?
The EMD Bank Guarantee must be issued by a scheduled commercial bank in India, strictly following the standard format provided in the tender document, valid for 45 days beyond the bid validity.
What is the standard bid validity period for this procurement?
The standard bid validity period is 90 to 120 days from the date of opening of the technical bid, during which the bidder cannot withdraw their offer.
Is there a Price Variation Clause (PVC) applicable to this contract?
Marketing contracts are typically fixed-price contracts; however, if the duration exceeds 18 months, a limited PVC may be included based on government-notified indices.
How are technical evaluation marks calculated?
Technical evaluation is based on a Quality and Cost Based Selection (QCBS) or Least Cost System (LCS) method, where bidders are scored against pre-defined technical criteria before financial opening.
Can a bidder request an extension for bid submission?
Requests for extension are considered only if there is a significant change in the scope or if the portal faces technical issues, subject to the approval of the competent authority.